Client Case Studies - IMCA
The IMCA project hinged significantly on the impactful Brand Story Film. As a non-profit mosque, the primary aim of this production was to illuminate the diverse array of activities and initiatives undertaken within the community center.
This video served as more than just a branding tool; it played a pivotal role in the mosque’s annual fundraising efforts. Within a mere 24 hours of its completion, the non-profit effectively leveraged this powerful asset, successfully securing the necessary funds to sustain their invaluable community endeavors.
ROI
Within the 24 hours of completion, this Brand Story Film achieved a 1,328.57% return.
This is solely calculating the funds generated on the night of. A Brand Story Film typically can be utilized for 5+ years after creation and it’s already paid itself off.
IMCA Branding Film
Why The Brand Story Film?
At Apicem, we understand that each project we undertake is unique. Our commitment lies in meticulously tailoring solutions to suit the specific needs of every circumstance, earning us the title of video strategists.
IMCA, also known as Masjid Al-Fajr, has been an integral part of its community since its inception in the early 1970s. This historical backdrop underscores IMCA’s unwavering dedication to serving its community and fostering unity among its people.
The creation of the Brand Story Film for IMCA was a journey from the ground up. Structured to highlight IMCA’s essence of initiative, inclusivity, and community awareness, the film meticulously addressed the following key aspects:
1. The inception and evolution of the initiative.
2. The diverse offerings and services provided.
3. The ambitious goals and vision for the upcoming decade.
By adhering to this framework, the film seamlessly interwove the rich tapestry of IMCA’s 50-year history while charting a compelling narrative for the next two decades.